Sector experience
Highways, rail, construction, aviation, health, commercial interiors, utilities and energy.
Experienced · Diligent · Collaborative
Translating your expertise into winning tenders
Could your bid team benefit from additional resource or expertise?
I’m Deborah, an APMP-certified Bid Consultant and Founder of Work Winning Studio. I have supported companies and joint ventures across the UK and Ireland to secure contracts and framework opportunities valued at up to £1.1 billion.
My experience spans construction, rail, highways, energy, healthcare, aviation and commercial interiors, and I have been invited back by multiple clients to support subsequent opportunities.
I offer independent bid consultancy, bid writing, bid reviews and a final bid polish service, each designed to elevate quality and maximise evaluation scores. I build warm relationships, am thorough in my approach, and never let an opportunity to improve a bid fall through the cracks.
If you'd like to discuss an opportunity or simply explore whether we'd be a good fit, I'd be delighted to hear from you.
I respond to all enquiries within 24 hours.
APMP-certified
Independent bid consultancy | UK & Ireland
Experience
Winning major contracts and framework opportunities across the UK and Ireland
As a Bid Consultant and Senior Bid Writer, I have contributed to winning submissions to commissioning clients such as NHS Commercial Solutions, British Airways Property Services and Iarnród Éireann (Irish Rail). I have worked with Tier 1 and Tier 2 contractors and supported tenders for Nationally Significant Infrastructure Projects.
£1 billion +Highest value opportunity won
Eight sectorsSector experience
UK & IrelandGeographic coverage
Client experience
Examples include HS2 Ltd, SSE Renewables, the Financial Conduct Authority, North Eastern Universities Purchasing Consortium and Transport Infrastructure Ireland.
Roles
From strategy and writing to final submission
Bid writing: Developing high-scoring responses through solution development, storyboarding, SME engagement, compliance reviews, drafting, review implementation and quality assurance.
Strategy development: Customer and market research, competitor analysis, constructive challenge of solutions against client requirements, identifying opportunities for added value and innovation, and developing compelling win themes.
Bid management support: Leading kick-offs, coordinating stakeholder inputs, managing reviews and clarifications, final production and portal submissions.
Bid polish: Conducting a structured review and refinement of all responses to maximise consistency, cohesion and credibility.
Through this range of experience I have honed the skills to quickly understand client requirements, integrate seamlessly into established bid teams, and work collaboratively with subject matter experts and stakeholders to produce high-quality, compliant and compelling submissions under tight deadlines.
Services
Flexible bid support when you need it
Whether you're looking for additional resource on a major opportunity or targeted input at a critical stage, I can provide flexible support tailored to your team’s needs. Whatever the service, I discuss expectations, outputs and ways of working upfront, ensuring transparency and giving you visibility and control throughout.
Bid writing
Ideal when your team needs support with a high-value opportunity, specialist bid writing expertise or additional resource in the run up to deadlines.
Bid strategy & consultancy
Useful for when an objective perspective would help align solutions, strategy and win themes with client priorities and evaluation criteria.
Bid review
Suitable when you’ve been immersed in a bid for weeks and would benefit from a fresh pair of eyes to review of solutions, compliance and opportunities to improve scoring.
Bid management support
Flexible support for busy bid teams, helping manage inputs, reviews, clarifications and submission deadlines.
Bid polish
Perfect for near-complete submissions that would benefit from a final layer of quality assurance to maximise consistency, cohesion and credibility.
Working style
What am I like to work with?
01
Warm and collaborative
I build relationships easily, fostering collaboration across stakeholders including bid teams, subject matter experts, designers, subcontractors and graphic designers to ensure your solutions and operational expertise are translated into high-scoring tenders.
02
Diligent and detailed
I am meticulous about the quality of my own work, applying APMP best practise and my strong attention to detail to never let an opportunity to improve a bid fall through the cracks
I understand that bringing a new person into a bid team requires trust. That's why I communicate openly, agree expectations upfront and work transparently, giving you visibility and control at every stage.
Above all, I believe good bids are built through good relationships, and I enjoy working closely with teams to make the process as collaborative and straightforward as possible.
Testimonials
In the words of fellow bid professionals
This word cloud captures some of the kind words fellow bid professionals have used to describe me. You can view my full LinkedIn recommendations below, or contact me to request references from senior industry professionals.
“I highly recommend Deborah as an exceptional bid writer. Her ability to craft compelling, clear, and strategically aligned proposals consistently secures positive outcomes. With a sharp eye for detail and a deep understanding of client needs, she can transform complex requirements into persuasive narratives. Reliable, deadline-driven, and collaborative, Deborah brings both professionalism and creativity to every bid.”
“Deborah is exceptionally detail-oriented, consistently ensuring that every submission is accurate, compliant, and aligned with client requirements. One of her standout strengths is her ability to effectively engage with subject matter experts, she asks the right questions, builds rapport quickly, and extracts the key insights needed to create compelling, high-quality content. She is a strong writer who communicates clearly and persuasively, tailoring responses to meet both technical and commercial expectations.”
“Her drive, enthusiasm, and resourcefulness made her an invaluable member of the team. She also showed remarkable adaptability and dependability.”
Get in touch
Let’s talk
Whether you have a question, would like to discuss a project, or simply want to explore how we might work together in future, I’d love to hear from you.
Book a 15 or 30 minute call